Formula 1 Canadian Grand Prix is one of the most important tourist events in Canada, with a significant economic impact of $ 90 million. Distributed in 150 countries with over 310 million viewers and a 95% occupancy rate in hotels, the Grand Prix of Montreal positions the city on the international stage.
As part of the Grand Prix, traders from Peel Street come together to organize the most prestigious downtown Montreal event: Event Formula Peel (4 to 7 June 2015) between St. Catherine and Sherbrooke streets. With its renowned restaurants, chic clubs, special gigantic screens and upscale shops, Peel ensures a successful event where luxury cars, fashion, music and gastronomy merge in a distinguished atmosphere. For 5 consecutive years, Peel festivities have welcome more than 350,000 visitors annually. The access to the site is free.
During the press conference organized by Impact Media under the leadership of Stéphane Gauvin at Hotel OMNI Mont-Royal, new elements added to Formula Peel were announced: South of Peel street, there will be the terrace of Alexander et fils restaurant, followed by Ferreira Cafe, there will be another terrace called Belvedere which could welcome around 250 people. The Bistro Boris will be situated at north of Peel street near Sherbrooke street, it is a lounge of 2 floors with capacity for 125 people. Other partners are: Sofia, Lacoste, Porche Prestige, Bell, Anibal Automobile, BMO, Pandora (Perrywinkle's) and many more high class boutiques. Another innovation is the introduction of a green zone where there will be an exhibition of electric cars.
We had the pleasure to meet Mr. Stéphane de Meurville, General Manager of the Group Moët Hennessy in Canada. Moët & Chandon was founded by Claude Moët in 1743, the House passed down from generation to generation the values that characterized and which inspired Jean-Rémy Moët in his company to export the Moët worldwide. When Stéphane talks about Moët & Chandon, he transmits his real passion for this great global mark: "Moët & Chandon is an excellent ambassador of the art of French living and so to say, the art of partying in all languages of the world. We are happy to continue sponsoring Formula Peel and will be displaying our glamorous champagnes such as: Moët Brut Impérial, Moët Rose Impérial, Moët Ice Impérial and Nectar Impérial. Cordial greetings to the Latin American people and I invite them to come and live the event considered the technological showcase for the automotive industry", said Stéphane de Meurville.
Mr. Carlos Ferreira owner of Ferreira Café also declared: "Clients coming for Formula 1 would like to live another experience, the circuit experience lasts three hours and after this, people want to have fun in the city they are visiting. This is our responsibility to create events so that after the circuit, they come and have a drink, return to the hotel and come back during the evening. We would like to do more than that, so that they feel we care about their presence in Montreal, to take them to places where they can go shopping where they will be respected. I must say it is the only event that brings luxury to the city, they fulfill the hotels and the economic falls are enormous, many millions of dollars."
At Ferreira Café clients will live the Grand Prix Fever, Mr. Ferreira announced with pride that they will bring European products such as: seafood, exotic fishes from Europe, creating a real European ambiance. "The majority of visitors are from Europe and we would like the people to feel Europe in Montreal. Montreal, being a francophone city, it is quite different from the United States of America. When they come to Ferreira Café, we want them to see the difference. Un mensaje para todos mis amigos latinoamericanos, como mis amigos mexicanos, brasileros y dominicanos. Son gente que nos gusta encontrar y quienes invito vengan a visitarnos. En Ferreira Café se encontrará como en casa y les hablaremos español", añadió Ferreira.
We would like to thank the facilities provided to prepare this report, especially to Mr. Stéphane Gauvin and Marie Christine Martel from Impact Media.
