Bermuda Tourism Authority partners with Goslings Rum for National Rum Day
celebration at Union Station, hosts prize giveaway with BermudAir Holidays
Photo credit: Bermuda Tourism Authority
TORONTO, CANADA (AUGUST 6, 2026) – The Bermuda Tourism Authority (BTA) will bring some island spirit – and island spirits – to Toronto on Thursday, August 13, during a one-day Dark 'n Stormy® pop-up at Union Station. The event will be presented in partnership with Goslings Rum and BermudAir Holidays, BermudAir's vacation package platform offering flight-and-hotel getaways to Bermuda and beyond.
Ahead of National Rum Day on August 16, the activation will offer 2,500 complimentary samples of Bermuda’s signature cocktail, made with Goslings Black Seal Rum and Goslings Stormy Ginger Beer. Visitors to the BTA pop-up will also have the opportunity to enter a contest for a trip for two to Bermuda.
Goslings’ roots in Bermuda extend back more than two centuries, while the Dark ’n Stormy® is believed to have emerged after the First World War, when Goslings Black Seal Rum was paired with ginger beer. The drink's layered appearance inspired a name now recognized around the world and closely associated with Bermuda’s maritime heritage.
“Canada continues to be one of Bermuda’s most promising growth markets, with visitor arrivals increasing 26% in 2025,” said Michael DeCouto, Chief Sales and Marketing Officer at the Bermuda Tourism Authority. “This activation gives Torontonians a genuine taste of the island while making the journey to Bermuda feel immediate and accessible. Together with Goslings Rum and BermudAir Holidays, we are connecting Bermuda’s heritage, hospitality and direct air access in a way that we hope inspires Canadians to experience the island for themselves.”
Ontario residents will also have the opportunity to enter the Bermuda National Rum Day Giveaway for a chance to win a trip for two courtesy of BermudAir Holidays, including round-trip flights from Toronto and a three-night stay at Grotto Bay Beach Resort. BermudAir Holidays offers customizable air-and-hotel vacation packages, allowing Canadian travellers to seamlessly book their Bermuda escape with flights, accommodations and exclusive travel offers in one place.
No purchase is necessary. Eligibility restrictions and full contest terms are available at www.gotobermuda.com/rumday.
Photo credit: Bermuda Tourism Authority
For more information about Bermuda, please visit gotobermuda.com/canada
