During a special press conference held in Montreal, high-level Cuban tourism representatives reassured Canadian media about the current state of Cuba’s tourism sector while presenting priorities, new developments, and perspectives for the year ahead.
The meeting featured key Cuban representatives presenting the main directions and outlook for tourism in Cuba: Carlos Latuff, president of Gaviota Hotels, the largest hotel chain in the country; Lessner Gómez, Director General of Marketing at the Cuban Ministry of Tourism (MINTUR); and Gypsy Hernández, president of Cubanacan, the country’s second-largest hotel group. All three play a strategic role in developing and modernizing Cuba’s tourism offerings.
Canada: Cuba’s Leading Tourist Market
“The Canadian market is strategic and a top priority for Cuba,” emphasized Lessner Gómez, noting that Canada currently accounts for over 42% of tourist arrivals to the island. Canada remains the top source country for visitors, with the province of Quebec contributing significantly.
According to official MINTUR figures, the first two weeks of January 2026 saw Canadian tourist arrivals increase by 17% compared to the same period in 2025. This growth reflects renewed confidence among Canadians in Cuba, confirming the island’s appeal as a top destination at the start of the year.
“This trend confirms the strength of our ties with Canada,” Gómez added, in a particularly symbolic context as Cuba and Canada celebrate 80 years of diplomatic relations, a historic partnership built on constant cooperation in economic and tourism sectors.
A Message of Confidence to Canadian Media
Addressing recent concerns about health and supply issues, Cuban tourism officials provided official clarifications.
They assured that tourism in Cuba is operating normally, in line with previous years, and that the destination remains safe and reliable for international visitors.
Lessner Gómez, Director General of Marketing at the Cuban Ministry of Tourism
and Gypsy Hernández, president of Cubanacan
Fuel and Tourism Operations: No Interruptions Expected
Authorities were categorical: fuel for flights, transfers, and excursions is guaranteed for the high season and is not affected by current constraints.
An official communication from the Cuban Ministry of Transport has been sent to Canadian airlines, confirming that tourism operations are not impacted, reassuring both travelers and industry professionals.
Health Measures and Continuous Prevention
Regarding health concerns, officials highlighted Cuba’s ongoing prevention and control measures, including efforts against mosquito-borne diseases.
Regular campaigns of fumigation, cleaning, and sanitary inspections are in place, ensuring Cuba remains a safe destination for both residents and international visitors.
Hotel Investments and Upgrading the Tourism Offer
The Ministry of Tourism emphasized that investments in the hotel sector continue without interruption. New establishments are opening, while several existing hotels are being repositioned or renovated.
Among the highlighted developments are Playa Luxury and Playa Kids concepts, along with the expansion of water parks and family-friendly infrastructures, enhancing the tourism experience for a more diverse clientele.
Opening to Local Supply and the Private Sector
To improve service quality, Cuban authorities have promoted greater openness to local and private industry, particularly for hotel food supply.
Asked about regional shortages, Lessner Gómez confirmed that the issues have been resolved. Over the past three years, Cuba has established private import agencies to supply major hotel groups with food products from Canada, the Dominican Republic, and even Europe.
FITCuba 2026: Canada in the Spotlight
Among the major upcoming events is the International Tourism Fair of Cuba (FITCuba) in May, where Canada will be the guest of honor, highlighting once again the strategic importance of the Canadian market.
Authorities also confirmed the September edition of the Gaviota Tourism Exchange in Varadero.
Cultural Events and Tourism Promotion in 2026
The year will feature a rich calendar of cultural events, including music, jazz, and salsa festivals, as well as gatherings celebrating Cuban cigars and rum.
Cuban representatives invited Canadian media to participate and help promote these events, emphasizing Canadians’ strong interest in Cuban culture.
Cuba: A Safe, Welcoming Destination Close to Canada
In conclusion, Cuban authorities delivered a strong and reassuring message: Cuba remains a safe tourist destination, guided by a warm and welcoming people, and firmly connected to Canada through a long history of trust and cooperation.
“We will welcome you with open arms, and you will feel here as if it were your second home,” they emphasized, encouraging travelers and partners to continue supporting this privileged relationship.
“Cuba loves Canada, and Canadians love Cuba,”
they added, capturing the spirit of this meeting focused on trust, closeness, and continuity.
